Priya Aditi
Asian Footwears, a footwear company based in Delhi, has appointed Mahendra Singh Dhoni as its new brand ambassador.
This new agreement has been signed to create a revolutionary alliance that combines dependability, tenacity, performance, and style.
Virender Sehwag is another brand ambassador from the Indian cricket community, alongside MS Dhoni.
Asian, a thirty-year-old company with a diverse portfolio, is one of India’s most well-known and swiftly expanding shoe manufacturers. It has adapted to current requirements by encouraging continuous innovation through a robust full-stack manufacturing process and rigorous quality inspections.
The announcement, which follows a recent INR 225 crore investment round by Motilal Oswal Private Equity, is a significant move toward the company’s goal of supplying high-end Made in India products to international markets.
The brand’s most recent product line, which includes the Ultracore, Twinspring, and Metacushion series, has received rave reviews for its aesthetics, functionality, and design. Asian Footwears is available on all of India’s main e-commerce platforms and has more than 10,000 stores across the country. Additionally, it has ambitious expansion plans for its network of premium brand stores. Currently, Asian operates thirteen locations in Delhi-NCR, Haryana, Uttar Pradesh, and Gujarat.
Rajinder Jindal, Chairman and Managing Director of Asian Footwears, stated, “We sought a natural fit with our brand philosophy, and MS Dhoni seemed ideal.” Asian Footwears represents excellence, dependability, and a relentless pursuit of perfection, much like Dhoni. Both are deeply committed to delivering exceptional performances and capturing the affections of their audiences.
“Dhoni is also known for its dependability, and for the majority of Asian customers, we are known for providing excellent comfort, support, and durability in all circumstances.”
Former Indian Cricket Captain Mahendra Singh Dhoni stated, “I am delighted to announce my collaboration with Asian Footwears, a brand that embodies the values of excellence and unwavering determination. Through this partnership, I am eager to investigate Asian Footwears’ extraordinary selection of fashionable shoes in a variety of categories. This affiliation enables me to associate myself with a brand that speaks to the aspirations of the Indian populace.
“Together, we hope to encourage individuals to pursue their dreams and take confident strides, while Asian Footwears ensures that they make the correct footwear selection, providing comfort and style at every step.”
Aayush Jindal, the CEO of Asian Footwears, stated, “The name Mahendra Singh Dhoni inspires enchantment in the hearts of people not only in India, but around the world. People view him as a mentor, guide, and, most importantly, a man of substance. He has a massive fan base not only as a legendary cricketer but also as a humble and down-to-earth individual. Asian Footwears intends to connect with its customers on a deeper level through this partnership, utilizing Dhoni’s iconic status and inspiring personality to reinforce the brand’s values and elevate its market presence. We are incredibly delighted to have MSD on our team and anticipate a long innings.”
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Representative of Midas Vikas Hasija stated, “We are thrilled about the partnership between MS Dhoni and Asian Footwears. I have had the opportunity to interact closely with Asian’s youthful and nimble team. Their passion, commitment, and dedication to crafting exceptional footwear are genuinely admirable. I am confident that the team at Asian Footwears embodies the values and excellence of MS Dhoni sir and possesses the inherent capacity to make a lasting impact on the footwear industry.
