Ajit Karn
Microsoft on Tuesday unveiled a new version of its Bing search engine that uses cutting-edge artificial intelligence technology in the hopes that it will eventually unseat Google as the leading search engine.
Bing is being updated by Microsoft in collaboration with OpenAI, the San Francisco research facility behind ChatGPT, so that it can handle more complex queries while also providing factual information.
Satya Nadella, the CEO of Microsoft, declared at a press conference on Tuesday that “search” was entering a new era.
Actually, a race is beginning today in terms of what to anticipate.
Google, the company that has dominated online search for years, has been directly challenged by Microsoft’s announcement that it is doubling down on what is thought to be the hottest new technology.
About 90% of the online search market is under Google’s control.
At a press briefing, Microsoft executive Yusuf Mehdi gave a demonstration of the updated Bing.
According to executives, a true public launch of the new version is soon to be teased to the public in the form of a “limited preview.”
People will initially only be able to use Microsoft’s Edge browser to access the new AI-powered Bing services.
The new Bing will be able to do more than just provide search results; it will also be able to instantly produce a travel itinerary, provide recipe ingredient substitutions, and annotate search results with links, citations, and context on the right side of the search page.
How the Bing chatbot will deal with false information, however, is still a big mystery.
During a demonstration, an NPR reporter asked a Microsoft product manager to inquire about the new service’s response to the false and repeatedly debunked claim that the 2020 presidential election was rigged.
The worker objected, claiming she couldn’t answer “sensitive questions.”
Later, a company spokesman clarified that Microsoft employees giving reporters Bing demonstrations were told not to run “sensitive” queries in order to prevent it from appearing that someone was attempting to “trick the system,” which the spokesman claimed could make it appear that the product manager was at fault.
The new AI-powered Bing was completely accessible to reporters present at the event.
The chatbot provided a detailed response when NPR asked if the 2020 election had been rigged: “No, the 2020 election was not rigged.”
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Contrary to the publicly accessible version of ChatGPT, which was constrained because it relied on information that is two years old, the new Bing also enables users to ask questions and receive responses that sound conversational and are based on the most recent news.
