Anurag Kumar
Apple unveiled its new iPhone lineup on Tuesday, replacing its proprietary Lightning charger ports with a universal charger following a dispute with the European Union and announcing that, for the first time, it will begin selling iPhones made in India alongside those produced in its main manufacturing hub, China.
In addition, the company announced its first carbon-neutral products and stated that by 2030, all of its devices will be carbon-neutral.
Last month, Apple began iPhone 15 production at the Foxconn Technology Group factory in Tamil Nadu.
Apple’s Cupertino, California, headquarters is hosting the event in the midst of a global smartphone slump and persistent economic uncertainty, particularly in China, Apple’s third-largest market.
On Tuesday, however, the spotlight was on the newly unveiled Apple Watch and iPhone.
The company incorporated the USB-C connector and pill-shaped dynamic island display cutout seen on the iPhone 14 Pro into the iPhone 15 base model. The phone also features a new camera system with a primary 48-megapixel lens, a significant advance from the 12-megapixel sensor used in last year’s iPhones that were not Pro models. The company also introduced a novel satellite-based roadside assistance service.
The company will now use titanium instead of stainless steel for the construction of its premier Pro models and has introduced a new chip.
The new Pro features an enhanced camera system with improved low-light and high-resolution capabilities, as well as a new 5x telephoto lens.
According to the manufacturer, the three camera lenses enable for seven distinct focal lengths.
The new iteration of its smartwatch, Watch 9, includes a chip with a new neural engine, which enables new artificial intelligence-based features, such as a more natural interaction with voice commands.
The Apple Watch also introduces a new, one-handed gesture: users can double-tap their index finger and thumb together to perform tasks such as hanging up or answering a call, allowing them to operate the device without using their other hand.
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Tim Cook, Apple’s chief executive officer, stated at the event that by 2030, all Apple devices will have a net-zero environmental impact, and that the new aluminium Apple Watch is the company’s first carbon-neutral product, with leather straps replaced by a new material dubbed “finewoven.”
It also introduced a new iteration of its flagship Watch, the Ultra, with a brighter display than the Watch 9, and claimed that it, too, was carbon-neutral.htc
