Ajit Karn
New Zealand’s “Love Better” Campaign Will Assist Young People
A breakup is a painful and intense experience that can lead to emotions of sorrow, poor self-esteem, and loneliness. Breakups also cause a lot of emotional distress and have a negative effect on a person’s mental health. With the same idea, New Zealand has started a one-of-a-kind effort to assist young people navigate breakups, with the long-term goal of preventing family violence, according to the report.
The “Love Better” campaign, which is thought to be the “first of its kind,” provides advice on what to do when a relationship ends and recommends constructive methods to deal with emotions of betrayal. The campaign, which encourages people to ”own the emotions,” includes true tales from young people to assist their peers who may be going through similar situations.
“Breakups stink… but you can use them for good.” “Own the feelings,” a voiceover in the marketing film said.
“I’m afraid I’m going to have to do it. This is getting absurd, and it’s out of control. I require slumber at night. ”I just need to get over her,” said another young individual in the campaign’s first film.
Priyanca Radhakrishnan, assistant minister for social development, announced the initiative on Wednesday, saying the government wanted to help young people cope with hurt and know there was “a way through without harming themselves or others.”
She went on to say that guiding young people through these formative situations could help them handle partnerships in the future.
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”This is not a strategy that has been tried by any other administration in the globe. The way we’re doing it, using some of those genuine, raw tales while also ensuring that we have channels that reach young people… is also part of the campaign’s power,” Ms Radhakrishnan told the Guardian on Wednesday.
The minister stated that the government would invest NZ$6.4 million (Rs 33,08,30,000) in the effort over a three-year period.
According to AFP, six out of ten New Zealanders aged 16-24 have been through a breakup, with the vast majority of those having “experienced or perpetrated harmful impacts” as a result, according to data researchers Kantar. According to UNICEF, New Zealand has one of the highest rates of adolescent suicide in the industrialised world.
