Ajit Karn
On his social media account, Prime Minister Narendra Modi has shared a video of a juvenile vocalist performing the “Kesariya” song from the Ranbir Kapoor and Alia Bhatt film Brahmastra in multiple languages.
The video features Mumbai-based Sikh vocalist Snehdeep Singh Kalsi, who sang the song in Malayalam, Tamil, Kannada, Telugu, and Hindi.
PM Modi remarked that it is an excellent manifestation of the “Ek Bharat Shreshtha Bharat” philosophy.
The Prime Minister tweeted, “Came across this incredible performance by the talented Snehdeep Singh Kalsi. It is a wonderful manifestation of the essence of “Ek Bharat Shreshtha Bharat” in addition to its melody.Superb
Came across this amazing rendition by the talented @SnehdeepSK. In addition to the melody, it is a great manifestation of the spirit of ‘Ek Bharat Shreshtha Bharat.’ Superb! pic.twitter.com/U2MA3rWJNi
— Narendra Modi (@narendramodi) March 17, 2023
The Indian government also developed the campaign and slogan “Ek Bharat Shreshtha Bharat” to promote cultural diversity and national unity.
Using the concept of state-to-state partnering, this programme seeks to increase interaction and promote mutual understanding between residents of different states and territories, according to its official website. The states promote a sustained and structured cultural connection in the areas of language learning, culture, traditions, and music, tourism and cuisine, athletics, the exchange of best practices, etc.
Also read: Rishikesh – Capital of Yoga and Meditation
Additionally, the performer retweeted the Prime Minister’s tweet and congratulated him in a pinned tweet. “Many thanks for your appreciation, gentleman. It has significant significance. “I’m thrilled that it reached you and that you enjoyed it,” he wrote.
