Ajit Karn
Tata Group has secured the title rights for the inaugural Women’s Premier League, which begins on March 4 in Mumbai.
“I am delighted to announce TataGroup as the inaugural Women’s Premier League title sponsor. With their support, we are confident that we can take women’s cricket to the next level,” tweeted Jay Shah, secretary of the Board of Control for Cricket in India (BCCI).
BCCI sources confirmed to Sportstar that the Tata Group, which also sponsors the men’s Indian Premier League, has acquired the WPL rights for five years. The Indian multinational conglomerate replaced Vivo as the IPL’s title sponsor last year.
Getting the Tata Group on board as the title sponsor is a huge deal for the WPL, which will be played at two venues in Mumbai – the Brabourne Stadium and the DY Patil Stadium – although the value of the deal is not yet known.
I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we're confident that we can take women's cricket to the next level. @BCCI @BCCIWomen @wplt20 pic.twitter.com/L05vXeDx1j
— Jay Shah (@JayShah) February 21, 2023
After selling media rights to Viacom18 for a staggering Rs 951 crore, the BCCI was able to sell five teams to prominent business groups for Rs 4,670 crore.
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The auctions for the league, which will consist of 22 games for the first three years, were held in Mumbai earlier this month and drew a great deal of interest from players and media outlets. Indian opener Smriti Mandhana was the most expensive auction purchase at Rs 3.40 crore.
