Mallika Dureja
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Do you think you need to improve your skills to keep up with the growing competition and the changing nature of your industry? You’re covered by The Better India. In 2023, you can take dozens of free courses on everything from Data Science and machine learning to digital marketing.
Here is a list of free online Google courses that will help you stand out on your CV:
Using Python for data science
As the name suggests, the course teaches the applicants everything they need to know about tools and techniques for analysing data. The 13 modules of the advanced course cover data analysis, visualisation, NumPy, SciPy, web scraping, and natural language processing.
The 8-hour course has videos that you can watch at your own pace and quizzes to make sure you are learning well. It is a great way to get started on your way to becoming a data scientist.
You can register for the programme here.
Basics of Machine Learning
If you want to take a course in machine learning, this is the right one for you. The beginner course will teach you about the basics of machine learning and how it can help your business grow.
The course lasts one hour and has video lessons, tests at the end of each topic, and certification. The “My Learning Plan page” lets you keep track of your progress.
You can register for the course on Google Digital.
Crash Course in Machine Learning
This is a slightly more advanced course in machine learning. It will include video lectures from Google researchers made especially for beginners, as well as interactive visualisations of algorithms in action and real-world case studies.
The 15-hour course has three modules and coding exercises that will help you put your ideas into practice.
Register for the course here.
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Foundations of Data Science
Another course for beginners to learn Data Science. Learners will get an introduction to Data Science and Analytics Landscape in this course. It will also explain all the basics of Data Science and the Data Science Life Cycle.
The 1.5-hour course is made up of six modules, each with a quiz to test your knowledge. The course will be great for people who are interested in data and want to work in the growing data science field.
Register here.
Learn Python Basics for Data Analysis
Learn Python Basics for Data Analysis by Google is another data analytics course that will add to your resume. The 12-hour video course has four modules that teach people how to use and write functions, work on their first algorithm, and practise analysing data.
The course will teach the basics of the programming language Python and how it can be used in data analysis. Different activities and quizzes are built into the structure to help people learn quickly.
Register for the fast-filling course here.
Another cool and unique skill to learn is how to use the Google Maps Platform and the Google Cloud Console to manage projects. In this course, you will learn how to make your own interactive web maps, create and link a billing account, add a map to your website using JavaScript, etc.
The course is offered in English and gives you a free certificate when you finish.
Click here to register.
Google Analytics for Beginners
Beginners can use Google Analytics for Beginners to learn how to set up an account, add tracking code, and set up data filters. In the course, you will learn how to use the interface and reports of Google Analytics, as well as how to set up dashboards and shortcuts. It has four units that cover a wide range of topics, such as Acquisition reports, Behavior reports, Tracking campaigns with the URL Builder, etc., and when you finish the course, you get a free certificate.
Register for the course here
Advanced Google Analytics
If you already know the basics, you can move on to this course to learn more. The course will show you how data is collected and turned into reports that can be read. It will also explain how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to get business-specific data.
The free certification course is made up of four units that teach things like how to collect and process data, how to use advanced tools and techniques for analysis, and so on.
You can sign up for the on-demand course here.
Fundamentals of digital marketing
Digital marketing is a skill that people want more and more of. By taking this free certification course, you can add this skill to your list. The Interactive Advertising Bureau Europe and The Open University have both given the course their seal of approval.
The 40-hour course has 26 modules that cover things like how to promote a business online, how to build a web preference, how to make marketing plans, how to use social media to promote a business, etc. Here is where you can sign up for this class.
You can register for this course here.
