Harshit Singh
Sometimes, a single positive review can decide whether a customer buys a product or moves on to another. Sellers are certainly aware of this, and given the fierce competition they face on e-commerce sites like Amazon and Flipkart, they will occasionally go above and beyond in an effort to draw your attention to their products. This could manifest as phoney reviews on product listings, which are a bigger problem now than ever.
However, there are still warning signals that a product has a lot of phoney reviews. Today, we’ll look at those warning signs so you can shop more wisely.
Look up the review dates.
If numerous positive reviews are posted on the same day, they may be false. A few vendors may pay others to create favourable product reviews, which they then post in bulk. Keep a look out for timing abnormalities in evaluations.
Order the reviews by date posted.
You will be able to check the most recent customer reviews thanks to this. To determine whether there have been any changes in the product’s performance or quality, you can also contrast recent reviews with earlier ones.
Genuine reviewers frequently describe their usage of the product, their likes and dislikes of it, and whether it lived up to their expectations. Unspecific or generic compliments like “Great product!” or “Love it!” without any explanation are sometimes used by fake reviewers.
Be on the lookout for repetitions in evaluations.
This might indicate that the reviews were taken directly from a script or template. For instance, they might not be genuine if you come across multiple testimonials that state, “Wow, this product changed my life!”
Look for reviews of the product in other places.
For further details and insights about the product, search for reliable review websites or YouTube videos. In addition to providing images, these sites might also demonstrate how the product functions and appears in use, which is often more beneficial.
To examine the reviewer’s history, click on their profile.
You may do this to see other things they’ve reviewed and their ratings for them. If a reviewer consistently awards five stars and using the same terminology to describe several things, they might not be reliable.
On Amazon, look for the Verified Purchase emblem.
This indicates that Amazon has independently confirmed that the reviewer truly purchased the item from Amazon. The reviews can also be filtered to only display those that have this badge. By doing this, you’ll be able to steer clear of evaluations from individuals who might have gotten free goods or other rewards in exchange for their opinions.
There are a few tools that can help assess the quality and reliability of reviews if manual analysis is proving to be difficult. To determine the possibility that the reviews are authentic, copy and paste the product URL into the tools provided by Fakespot, TheReviewIndex, and ReviewMeta.
